Annual commitments
We commit to each firm for a year at a time. Pipelines and relationships take that long to build, and it means we are still there when the work we helped win is being delivered.
How we work
Embedded, accountable, and upfront about it.
Land's End Origination is the Ottawa practice of Keaton Ambrose. We run business development and growth strategy from inside a small number of construction and real estate firms, under their names and as part of their teams. Here is how that works, and what we disclose.
Never two competitors
We work inside a few firms at a time and never two that chase the same work. Two builders can sit side by side only when they serve different sizes, sectors or markets, so their pipelines never meet.
You always know who we represent
Every first message says which firm we are acting for. On a firm's files we carry its title and speak for it, not for Land's End.
How we are paid
The firms we represent pay us: a retainer, a success fee on contracts we help bring in, or both. Advisory and partnership work on specific projects is billed hourly, to the firm, under the same agreement. Owners and developers never pay us directly: business development and marketing are the firm's own overhead, not a cost passed to its clients. If you engage one of our firms, you pay that firm for the work.
Conflicts
If a pursuit could put two of our firms at odds, we tell both before we act and step back from it.
Confidentiality
What a firm or an owner shares with us stays with them. We never carry one firm's information to another.
Where we work
Inside these firms today.
Brawn ConstructionOttawa general contractor, commercial and ICIDirector, Business DevelopmentSince December 2025
Kadus GroupDevelopment advisory and project management for ownersDirector, Client EngagementSince March 2026
Canada's Forest Trust CorporationVerifiable sustainability impactAdvisor, Client EngagementSince June 2026
Who we are
Keaton Ambrose
Keaton founded Land's End Origination after about six years leading business development for a national general contractor's Ottawa office.
- $1B+
- in project originations
- 85%+
- of it negotiated or sole-sourced, not low bid
- 1 in 3
- career hit rate on the proposals he has shaped
He is a Professional Quantity Surveyor (PQS) and Gold Seal Certified (GSC), a past Chair of the Ottawa Young Construction Leaders, and a board member of Ellwood House, affordable housing for seniors.
Contact
Get in touch.
If we have met on behalf of one of our firms, or you want to talk about working together, send a note here.
What happens next
- Your note goes straight to Keaton. There is no sales team or mailing list behind this form.
- If it concerns one of our firms, he will say so and, with your agreement, bring in the right person there.
- Your details are used only to reply. They are never sold, shared or added to a list.
Sent
Thanks. Your note is with Keaton.
He reads every message himself.